Recently at a family holiday gathering, my brother-in-law leaned over in my direction. “I saw your commercial,” he said. He had seen our auto accident lawyer commercial on TV. “Good! What did you think?” I said.
“When you say, ‘No FEE unless we recover’, What does that really mean?’
I looked at him sideways. “It means, ‘You will not be charged any fee for my law firm’s services unless we recover money for you.” He turned his head a little and looked at me through the corners of his eyes. He was suspicious.
I was offended. Does he think I would lie? I tried to imagine my wife’s reaction if I threw my turkey leg at him.
Then, I thought about it. We have all learned the hard way about “the fine print.” He just wanted to read it.
“I have been a personal injury lawyer for many years. During that time we have represented thousands of people on injury claims in car, boat, bicycle, motorcycle and truck cases,” I said. “Since 1997, I have seen thousands of collision reports. I have interviewed hundreds of officers about traffic investigations. I have worked for the insurance companies, and I have worked for injured people. I have done these things every day for a long time.”
“I can look at a collision report and see things. I can see things that most people cannot see,” I said. “Some of those things are good for your case and some are bad. Based upon what I see, I can determine in 60 seconds if your claim has value. I will not know exactly what the value is until I see the medical bills and reports, but I can determine whether it is a claim worth pursuing.”
“An injury claim is worth pursuing if a person was injured by someone else. Not every claim is going to be worth $1 million. Some claims are big. Some claims are small. We help people with car, motorcycle and truck injury claims whether they are big or small. We help whether the person is injured or killed. Our only question is, ‘Can we help or add value to the case?’”
“We have made a commitment to help injured people. That is what we are going to do. The first thing we can do is to look at their claim and give them an informed opinion as to whether they have a good claim. In addition, we can answer their questions. We will do those things whether they end up working with us or not. We do that because that is the right thing to do.”
“Our belief is that if you do the right things for the right reasons over time, you will be successful. So, if we are unable to recover money for your claim, you do not have to pay us any money for our services. If we do recover money, we deduct a percentage of it at the end of the case and give you the rest. That places the incentive on us to recover as much as is possible under the law. And, keep in mind injured people recover 3.5 times more money when they are represented by a personal injury lawyer (-2004 Insurance Research Council Study). So, even after we deduct our fees you should recover much more with us than you would have without us.”
He nodded his head. “That makes sense,” he said. “You think the Cowboys will win today?”
I was glad he asked the question. He is a smart guy so I figure other people probably have the same question. Lots of people are suspicious when they see “No Fee Unless We Win!”.
I was also glad I had not thrown my turkey leg. My wife smiled from across the room. I smiled back. That was a close one.
If you have been in an accident or if you have lost someone who has, call us (910) 341-7570 and ask a few questions before you hire a lawyer or sign a form.